The aim of the circular economy

Better understanding of big data can help optimise production and supply chain management while reducing unsustainable material consumption and satisfying customer demand, writes Dr Mariale Moreno.

by Dr Mariale Moreno
Unilever uses big data to learn about customers (credit: kenny paul/123rf.com)
Unilever uses big data to learn about customers (credit: kenny paul/123rf.com)

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