Chain reaction to throwaway cups

One of the biggest coffee chains has pledged to work toward recycling half a billion takeaway cups a year. Oliver Rosevear looks at how the organisation plans to achieve its goals and the need for close collaboration

by Oliver Rosevear
Costa’s 2020 aim is to recycle 500 million cups. Photograph: Costa
Costa’s 2020 aim is to recycle 500 million cups. Photograph: Costa

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