Changing consumer behaviour

The introduction of the plastic-bag charge has shown that shoppers that people are happy to make simple changes to support the environment. Wouter Poortinga, Greg Thomas and Elena Sautkina share their research findings

by Wouter Poortinga, Greg Thomas and Elena Sautkina
Many supermarket shoppers are now opting for bags for life or they bring their own bags. Photograph: Sainsbury's

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