Leadership takes a lot of bottle

Coca-Cola has unveiled a sustainable packaging strategy consisting of a raft of goals, including one to double the amount of recycled plastic in all its bottles by 2020 to help boost recovery and recycling. Jez Abbott investigates

by Jez Abbott
Coca-Cola's recycling strategy to help reduce littering has been praised by the sector. Photograph CocaCola
Coca-Cola's recycling strategy to help reduce littering has been praised by the sector. Photograph CocaCola

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