Rewards aim to change behaviour

Encouraging people to recycle more requires a shift in patterns of behaviour that can be embedded by schemes that reward both communities and individuals who participate, explains Bethany Fruen

by Bethany Fruen
Marks & Spencer e-vouchers are a popular reward (credit: Daryl Knight/123RF)
Marks & Spencer e-vouchers are a popular reward (credit: Daryl Knight/123RF)

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